Christie's Education

Christie’s Education required a customer experience to underpin their peerless brand. ClerksWell designed and built a multi-lingual website which reinforces this position, both within and outside the world of international art. Christie’s Education’s multi-lingual website engages international customers at all points on the customer journey – across desktop, mobile and tablet.

Christie’s Education now delivers a digital experience which engages their global audience, across all touchpoints with the business.

The Challenge 

Aimed squarely at the next generation of international art experts, and working closely in conjunction with the assets and expertise of the parent company, Christie’s Auction House, ClerksWell has designed and built a site for Christie’s that:

• Brings Christie’s Education in line with the main brand

• Allows potential customers to browse rapidly to their chosen content

• Gives native language options to appeal to Christie’s international users

• Clearly displays the full range of courses and course options

• Fully integrates course registration and buying

• Delivers a device specific experience on desktop, tablet and mobile

• Allows Christie’s art experts to blog and post videos about individual art topics

Measuring Sucess 

These features serve Christie’s main success measures for the site:

• Simple to administrate with optional, deep adaptability

• Key customer journeys to be simple and effective

• Allow marketing to more easily point customers to follow links to specific content

• Course registration to be made easier

• E-commerce to be made very simple for individual purchases up to £32,000

• Device-specific content and interactions

• Public content from art experts to be more visible and easily shareable

Using Sitecore meant that Christie’s success measures were augmented by:

• The ability to create, edit and measure the use of detailed registration forms

• The capacity to extend the site simply at a later date

• The ability to rapidly add full language versions or language microsites

• Social features

• Appropriate analytics for ROI measurement