The Sitecore Symposium 2020 was all about Moments that make experiences. This blog provides a summary of our key takeaways as well as a more in-depth focus on some of our favourite talks.
Use Sitecore Commerce to Increase Digital Sales
Last year, Sitecore released their latest platform offering: Sitecore Experience Commerce (XC). Having run through a few iterations, it now feels like a fully-fledged e-commerce product. It’s probably their single most important update to the platform since personalisation. With it, you can increase your sales online, encourage conversion and build that all-important brand loyalty that turns website browsers into lifetime customers.
So, what is Sitecore Commerce?
In a world where consumers are hyper-connected, it’s hard to make meaningful connections with your customers.
By combining a capable commerce system with all the capabilities of Sitecore XP (personalisation, A/B testing, marketing automation), with Sitecore Commerce, you can now significantly improve customer retention, increase up-sell income and generate repeat purchases without the huge expense.
So how does Sitecore XC work?
A customer wants to feel valued, engaged and most importantly, excited. As a brand, you should look to the individual and ask yourself: ‘what emotions are they experiencing during the buying process? And what can I do to encourage this customer conversion?’
With Sitecore Commerce, you can use everything you know about your audience to deliver personalised shopping experiences that transform prospects into lifelong customers. You can own the experience for each unique customer, from one purchase to the next.
Looking across the entire range of customer touchpoints, there are clear opportunities to generate deeper customer satisfaction, and new revenue streams built from brand loyalty. Sitecore Commerce enables you to take full advantage of these opportunities.
Use Sitecore to build customer loyalty
As a Sitecore Gold partner, we can help you build personalised digital experiences with Sitecore Commerce. With Sitecore Commerce:
Benefit from a 360 view of your customer
Create and edit personalised shopping experiences
Test what works, optimise what doesn’t
We’ll personalise every customer’s experience by adapting to their needs in context. The Sitecore Database captures behaviour and preferences for every single customer and uses this information to provide a unique experience that increases brand loyalty.
With the customer positioned at the forefront of all communications, we’ll help ensure you provide a personalised, relevant and intelligent experience leading to higher conversions and more sales from digital.
Want to make money using Sitecore?
Speak to us to build your brand loyalty and increase sales with Sitecore Commerce.
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