Positive customer experience is central to the success of a business. Talk of enhancing customer experience (CX) is becoming more and more common. Whilst this blog focuses on CX in the context of your digital presence, it is important to understand that it encompasses a lot more than this. Inspired by our day at ‘Technology for Marketing 2022’ and a talk on ‘5 Tips to Maximise CX in Your SMB’, we will explore some important digital do’s and don’ts.
Insights from the eCommerce & Technology for Marketing 2022 Event
“The Future is now”
The 2022 edition of Technology for Marketing, the UK’s most important marketing technology event, was hosted in person for the first time since 2020, at Excel London. The conference spanned over two days (28-29th September), featuring over 300 exhibitors. The event hosted 11 dedicated theatres, with speakers covering emerging marketing and innovation topics, from a range of different perspectives (brands, retailers, agencies, solutions providers), to satisfy the 10,000 attendees. This blog provides a review of the event, our key takeaways, and special shout-outs to our favourite brands.
Similar to a child walking in an amusement park for the first time, arriving at the Technology for Marketing Conference was very exciting for industry professionals, notably thanks to the impressive number of stalls. The event was centred around exhibiting brands and industry leading solution providers, available to speak with, connect, share trends and ideas, which enabled visitors to expand their knowledge and scope of interest. Ranging from payment and check-out solutions to website optimisation technologies, to marketplace and various digital solutions, exhibitors were fully dedicated to showcasing their core business offering in order to attract attendees and develop business relationships.
Attendees were also offered the opportunity to connect through games, golf with Cortex Territory and arcade machines with Attest, with gifts and prizes on offer, adding a joyful quality to professional interactions. One of our highlights was our visit to the OneTrust stall, which enabled us to further understand what partnership opportunities could arise in the near future. Our conversation with Dotdigital, was insightful regarding the power of data in order to achieve personalization and will hopefully spark collaboration.
The event was also built around the presence of 11 theatres, hosting a wide range of speakers, all experts in their field, motivated to bring visionary insights to the stage. These speaking areas were divided in terms of focus points:
- Cross-border Commerce and International Growth
- Future of CX and Personalisation
- Digital Customer
- Future of Digital Marketing
- Future of Digital Commerce
- Power of Data & Personalisation
- Full Martech Stack: Automation, AI, Analytics & Optimisation
- Making Omnichannel a Reality
- Post-Purchase Customer Experience: Delivery & Fulfilment
- IMRG Optimisation
The addition of a keynote theatre gave visitors a widely encompassing range of speakers, with talks closely following one another, instilling a very pleasant rhythm throughout the conference.
Throughout the conference, we had the privilege of hearing and learning from extraordinary speakers from all over the world. Established leaders from the technology and marketing industries, part of the public and corporate spheres, shared their experiences and introduced innovative ideas, to fuel development of a dynamic business sector. By answering questions and being available after their talks, the conference speakers greatly contributed to the success of this event. One of those speakers was Karl Lillrud, an eCommerce expert and renowned professional speaker in the field of digital commerce. During his talk, he insisted on the importance of real-world feelings and emotions to achieve persuasive digital marketing and drive growth, underlining the necessity to combine virtual and real-world elements, instead of sacrificing one or the other. James Heery, an Account Executive at Reputation, spoke about modern branding and the essential steps to follow to maximise customer experience, especially for smaller businesses.
The presence of the Drum Lounge was an additional opportunity to connect and network with fellow industry professionals.
Overall, ClerkWell’s experience at the event was more than positive: it was a tremendous opportunity for our Account Executives to learn and develop their knowledge around innovative and specialist exhibitors and speakers. Account managers were also able to connect with fascinating professionals, to build new partnerships. The eCommerce and Technology for Marketing team aimed to inspire, educate, drive, and connect; well we can safely affirm that their mission was accomplished. One thing is certain: we’ll be back!
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