We recently attended Navigating the Composable Era, an event held in London by Sitecore. It’s clear that the digital landscape is constantly evolving, and businesses must keep up with the changes to take their company to the next level. The future is composable, a flexible and agile approach to managing content that allows businesses to curate their digital suite to meet their specific needs and engage users more effectively.
The traditional Sitecore XP (Experience platform) and XM (Experience Manager) have provided companies with a reliable monolithic DXP for many years. However the need for regular updates, costly infrastructure, high development and monitoring costs means businesses are now looking for more agile SaaS alternatives.
Sitecore's XM Cloud (Experience Manager Cloud) offers a game-changing alternative, providing a composable architecture that enables you to handpick the best products for your content, commerce, and experience management needs. This also means it can slot in to your suite of tools, even if they are not on Sitecore.
Dave O’Flanagan. Sitecore’s Chief Product Officer, defines the composable era, saying:
“We believe in a future where brands can assemble a stack as unique as their customers and business”.
A composable approach ensures that every aspect of your digital experience is tailored to your specific needs, making your business more efficient and customer-centric.
Sitecore has moved into the composable era with the creation of the XM Cloud. Sitecore’s O’Flanagan states that the XM Cloud:
“provides marketers with an end-to-end, SaaS-based solution that not only helps them meet consumer expectations but also delivers a best-of-class customer experience”.
The XM Cloud consists of and incorporates the latest version of Experience Manager, the pages editor, Sitecore headless CMS Accelerator (SXA), Headless Services, the Sitecore Next.js SDK (and other heads), and Experience Edge. We are most fascinated by the component builder which allows you to create dynamic pages in seconds, without the need for developers.
The XM Cloud is fully managed by a self-service deployment platform for developers and marketers to efficiently launch engaging omnichannel experiences in the cloud using Sitecore’s headless CMS. It takes out heavyweight marketing capabilities, leaving a lightweight and composable solution.
If you're still wondering why the composable approach is the way forward, consider these key benefits:
Nina Anderson, ClerksWell’s Client Service Director, states why businesses should move to a composable approach:
“A composable architecture is not only agile and user-friendly but also cost-effective, as it enables you to utilise only the software your business truly needs.”
The XM Cloud addressed the difficulties and challenges faced by both marketers and developers, empowering marketers to build and curate the front end and developers to implement and maintain the back end.
The future of the digital landscape is composable architecture, and Sitecore's XM Cloud is leading the way.
Despite all the benefits, choosing to go composable isn’t as simple as flicking a switch and will require analysis of the benefits to your business and a strong business case. It might not also be right for your security or infrastructure requirements, where a public cloud may not be the answer.
Our experts at ClerksWell are here to help you assess if you are ready for composability and help build your case internally. Get in touch with us at ClerksWell at hello@clerkswell.com
ClerksWell hosted a Sitecore Upgrade Live interactive Q&A where our experts will be on hand to answer your questions about upgrade routes and what version is right for your business.
Watch the recording here: https://www.youtube.com/watch?v=rZccEZ4ySlg
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