Umbraco: Welcome to the Back-end
Firstly, Umbraco is, creatively speaking, totally unrestricted. There are no preconfigured templates, which means you have total freedom over your website design.
Secondly, Umbraco is cloud-first. This means you have endless options for scalability, your loading and download times are almost negligible, your internal analytics and tracking systems can run alongside your website and provide real-time updates, your server has greater stability than ever before, and your cyber security is guaranteed.
The third reason why we love Umbraco, and the focus of this blog, is that it so easy to use. Editors - this one’s for you!
Here you have the Umbraco back-end, which is constantly being updated to provide the friendliest interface so far. This intuitive platform lets you turn this:
So, how does it work?
A great example of how the scalability and multilingual features of Umbraco were used in full effect is our work with Baker Tilly International. Umbraco themselves have recognised our use of their platform as an excellent way of engaging online audiences, improving their website UX, and providing BTI with an intuitive user journey. Read more about it here!
So, if you’re an editor looking for a platform with an easy-to-use and intuitive interface, a platform that simplifies complicated IA and globalisation features, and a platform that allows you to put your own touch on your work through custom code, then look no further than Umbraco. If you’re a company considering an Umbraco website for similar reasons, then check out our Umbraco offering and get in touch to find out more!
Positive customer experience is central to the success of a business. Talk of enhancing customer experience (CX) is becoming more and more common. Whilst this blog focuses on CX in the context of your digital presence, it is important to understand that it encompasses a lot more than this. Inspired by our day at ‘Technology for Marketing 2022’ and a talk on ‘5 Tips to Maximise CX in Your SMB’, we will explore some important digital do’s and don’ts.
The 2022 edition of Technology for Marketing, the UK’s most important marketing technology event, was hosted in person for the first time since 2020, at Excel London. The conference spanned over two days (28-29th September), featuring over 300 exhibitors.