Pharmaceutical | Enhancing digital presence with multi-sites
The Association of the British Pharmaceutical Industry (ABPI) represents innovative research-based biopharmaceutical companies, large, medium and small, leading an exciting new era of biosciences in the UK. Our industry, a major contributor to the economy of the UK, brings life-saving and life-enhancing medicines to patients. We represent companies who supply more than 80 per cent of all branded medicines used by the NHS and who are researching and developing the majority of the current medicines pipeline, ensuring that the UK remains at the forefront of helping patients prevent and overcome diseases.
ABPI plays a key role in representing the UK pharmaceutical industry, requiring an inclusive, accessible digital presence that supports members and the public alike.
120+
member companies represented
WCAG 2.2 AA
compliance achieved
4-month
delivery timeline
2024
homepage launch
ClerksWell partnered with the Association of the British Pharmaceutical Industry to transform the ABPI homepage into a more accessible, human‑centred digital experience. Delivered over four months, the project focused on WCAG 2.2 AA compliance, clearer navigation and more usable content structures to better serve over 120 member organisations and the wider public.
The result is a modern, sustainable homepage that exceeds industry accessibility standards and supports ABPI’s mission to inform, engage and grow its membership.
ABPI's original corporate website had a number of issues including complex and unreliable publishing, poor user experience and inconsistent site stability.
Additionally, the old site was based on the SharePoint platform, which Microsoft no longer recommends for external-facing websites.
Build a scalable and stable Umbraco Cloud supported CMS, which would be capable of supporting the ABPI's long-term goal of bringing their 5 websites onto a single streamlined digital estate.
We consolidated several different websites, including the main Corporate and Schools sites and several microsites onto a single platform - Umbraco.
Now they have everything consolidated into one instance, the ABPI can now adapt and re-publish their content quickly and effectively - essential as the voice of the pharmaceutical industry in the UK.
ClerksWell works as the ABPI's strategic and delivery partner, with a six-year partnership (and counting) now under our belts.
Our award-winning accessible homepage transformation for the ABPI
Industry Perspective
“At the ABPI, we are very aware that how we communicate defines how the world sees and thinks about us, as well as the industry we represent. Working in the highly sensitive and personal arena of health and medicine, we know our website and content must be accessible and appropriate for a wide range of audiences, especially patients and their families or carers. For these reasons, accessibility was a key performance metric for the design update to our homepage and navigation, with our aim to meet or exceed the highest accessibility standards within the industry. I am very pleased with how this redesign project turned out, and the ABPI remain focused on accessibility for further projects and beyond.”
