Baker Tilly International

Baker Tilly International

Finance | Multi-site website

Baker Tilly International (BTI) is among the world's largest accountancy firms and is comprised of 740 offices, operating in 148 territories. With such an extensive presence, and with offices approaching the thousands, BTI was struggling to unite under consistent branding. Moreover, its member firms' websites were running out of sync with each other and falling into disrepair.

Results at a Glance

member firm websites adopted

746

member firms globally

3 months

initial delivery timeline

36 sites

launched in one evening

Our Award Winning Entry

ClerksWell, in partnership with Baker Tilly International, won the Silver award for Best Use of Digital in the Financial Sector at the Digital Impact Awards 2019.

The award recognised the delivery of a clear, accessible and digital‑first platform that unified Baker Tilly’s global network under a single brand, supporting collaboration, strong governance and a consistent user experience worldwide.

The Challenge

BTI came to ClerksWell seeking help to develop a new international website for the umbrella entity and help in unifying BTI's individual member firms under consistent websites.

BTI had been operating their international website on an older version of Umbraco. This resulted in a website that was static and irresponsive to the extent whereby editors could not publish new content. Further, all the BTI member firms were managing separate websites under different branding to the umbrella entity. These factors made it difficult for customers to navigate their website, which contributed to lower online engagement.

The Approach

ClerksWell began operations with BTI by consulting the firm on their choice of hosting solution and the CMS best suited for their websites. BTI chose to stay with Umbraco, but upgrade to the latest version at the time, Umbraco 7. Developmental works on the website itself formally began with the planning and defining of the Information Architecture and User Experience of the website.

ClerksWell then developed backend, which appears as one master website within the CMS. This is due to the implementation of a single content editor organising each member firms' website. The set up ClerksWell designed ensure that, while member firms can make edits to their own website, readily share and read the content of other member firms' websites, BTI have executive control over changes or modifications to member firms' websites if required.

The Impact

Alongside the consistently designed member firm websites, the deployment of the revamped and upgrade international website resulted in an uptake in online engagement with BTI. The UX of the websites was significantly improved, with an intuitive user journey leading from the main website to the individual member firm websites. BTI were unified under one, redesigned and refreshed brand.

ClerksWell was able to deploy 36 websites in one evening under the time constraints set by BTI, with the remaining websites going live shortly afterwards.

ClerksWell, in collaboration with Baker Tilly International, won the silver award for the Best Use of Digital in the Financial Sector at the Digital Impact Awards in 2019. See our award here:

Our award-winning digital presence transformation for Baker Tilly

2024 02 16 101721671 Baker Tilly International Breaks 5 Billion Revenue Milestone Spot

Industry Perspective

“Overall, our website development with ClerksWell was one of the smoothest projects that we have run. We would recommend ClerksWell at any time and will be using them for further projects in the near future, in addition to them continuing to support our existing web solutions.”

Adam Grainger

CIO, Baker Tilly International