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Case Study Example
Mantrac Group

Industrial | Umbraco Upgrade and Transformation

Mantrac Group, a leading distributor of Caterpillar machinery and power systems across three continents, turbocharged its digital presence with a bold Umbraco upgrade. Migrating from version v.8 to v.13, the transformation unlocked a faster, smarter, and more secure platform built to scale with global ambitions.

Mantrac Newequipment Offhighwaytrucks Cutout V1

The Challenge

To support Mantrac’s global digital strategy, we undertook a comprehensive modernisation of its content management system (CMS). The goal was to enhance platform security, editorial efficiency, and regional scalability laying the foundation for long-term digital success.

Key Objectives and Innovations:

 

  • Futureproofing with Umbraco v.13:

     

    We upgraded the CMS to Umbraco v.13, ensuring enterprise-grade security, improved performance, and long-term platform sustainability. This change enabled seamless integration with modern tools and workflows.

     

  • Streamlining Editorial Workflows:

     

    We reimagined the content authoring experience, we did this through introducing intuitive interfaces, reusable components, and automation features that significantly reduced time-to-publish and empowered content teams across regions.

     

  • Enhancing Global and Local Flexibility:

     

    A robust regional management framework was implemented, allowing local teams to tailor content while maintaining brand consistency. This supported Mantrac’s localisation strategy and improved user engagement across diverse markets.

     

The Approach

We didn’t just upgrade the CMS, we reimagined how the platform operates under the hood to meet the evolving needs of Mantrac’s digital team. Every decision was guided by a vision to empower regional teams, streamline operations, and future-proof the platform for scalable growth across construction markets worldwide. 

This was achieved by: 

1.  Restructuring of Region Nodes

2.  API Content Location Enhancement

3.  Region Copy Feature

4.  Copy Back to Global Functionality

5.  Accessibility Review

The Impact

The CMS overhaul delivered quantifiable improvements across multiple strategic areas, driving operational efficiency, scalability, and editorial excellence across several dimensions:

 

Area & Impact:

 

  • Security: Upgraded to Umbraco v.13 with Long-Term Support, ensuring enterprise-grade protection

  • Content Management: Editorial time reduced by up to 40% across regional and global teams

  • Performance: Page load times improved by 30%, with uptime exceeding 99.9%

  • Cost Savings: Estimated 25% reduction in operational overhead through automation and reuse

  • Accessibility: Roadmap initiated, improving compliance and inclusivity

Industry Perspective

“The new CMS has completely changed how our teams operate. We’ve gone from reactive to proactive publishing faster, collaborating better, and delivering a seamless experience to our customers. It’s not just an upgrade; it’s a transformation that’s helping us build stronger connections across markets.”

Group Head of Marketing and Customer Experience

Related Work

A selection of related projects that show how we apply the same thinking across different organisations

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