Professional Services | Digital Growth & Membership Acquisition
Driving exceptional growth in engagement and membership enquiries. CLA Global is a leading international network of independent accounting and advisory firms, bringing together more than 15,000 professionals across twenty-three countries. Following the successful rebuild of its website, CLA Global partnered with ClerksWell again to increase membership enquiries and better communicate the benefits of joining the network.
Although CLA Global already had a modern website, prospective members were not clearly understanding the benefits of membership and conversion journeys were unnecessarily complex.
The organisation wanted to improve how membership value was communicated, streamline user journeys and increase the volume of membership enquiries through the website.
ClerksWell undertook a comprehensive review of the website, analysing user journeys, content structure and competitor activity.
We introduced:
Redesigned membership pathways
New conversion-focused navigation
Membership benefit components
Enhanced case study storytelling
Video-led homepage experience
Improved content architecture
The result was a dramatic increase in engagement, content consumption and membership interest.
Users now have a much clearer understanding of the value CLA Global delivers, and visitors can move more easily through the website to membership enquiry forms. The improvements have significantly strengthened CLA Global's ability to attract and convert prospective member firms.
Industry Perspective
“The team at ClerksWell have been great. An experienced and knowledgeable team who knew what we were looking for and helped with the user journey and content, so that we could achieve our objectives. The team’s responsiveness and regular updates ensured we delivered on time.”
