How to Optimise for AI Visibility: 10 Actionable GEO Tactics

The New Rules of Visibility

As we explored in our last post, visibility in the age of generative AI isn’t all about ranking first - it is also about being referenced. Generative Engine Optimisation (GEO) is the emerging discipline focused on helping brands earn citations in AI-generated answers across platforms like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews.

But how do you actually do that?

At ClerksWell, we’ve been testing, tracking, and learning from the evolving landscape of generative search. Below are 10 practical tactics to help your content stand out - not just in search results, but in the answers themselves.

10 Actionable GEO Tactics

1. Build structured content clusters, not just single pages
Instead of isolated blog posts, create interconnected content ecosystems. A well-structured cluster (anchored by a central hub page and supported by related subtopics) helps AI engines understand context, depth, and authority across your site.

2. Earn placement in third-party listicles, analyst write-ups, and authoritative blogs
AI engines often pull from trusted third-party sources. Getting featured in “Top 10” lists, industry roundups, or analyst reports can significantly boost your chances of being cited (Search Engine Land).

3. Participate in community platforms like Reddit, LinkedIn, and niche forums
Google’s AI Overviews frequently cite Reddit threads and LinkedIn articles. Authentic engagement in these spaces builds trust and visibility (BrightEdge).

4. Tailor your strategy to the platform
Each AI engine has its own sourcing preferences. ChatGPT leans towards encyclopaedic and news sources, while Perplexity and Gemini favour blogs, reviews, and community content. GEO isn’t one-size-fits-all.

5. Optimise deep pages, not just your homepage
Only 0.5% of AI citations link to homepages. The vast majority (82.5%) cite deep content pages, those two or more clicks away from the homepage (according to BrightEdge). Make sure your best content isn’t buried.

6. Write with clear intent
AI engines interpret user intent, whether a query is informational, transactional, or navigational. Structure your content accordingly to match the type of question being asked.

7. Showcase E-E-A-T
Named authors, expert bios, cited sources, and transparent content all help signal Experience, Expertise, Authoritativeness, and Trustworthiness. These are key factors in earning AI citations (Google Search Quality Guidelines).

8. Use statistics and quotes to support credibility
Especially in regulated sectors like finance, health, or law, adding data and direct quotes can increase your content’s perceived authority and citation potential (GEO: Generative Engine Optimisation).

9. Monitor your own citation footprint
Use manual checks or AI monitoring tools to track where and how your content is being referenced in AI-generated answers. This helps you identify which pages are gaining traction and where to double down on content quality or topic coverage.

10. Refresh and republish high-performing content
AI engines favour up-to-date, relevant information. Regularly updating your best-performing pages with new insights, stats, or examples can improve their chances of being cited. Even small updates signal to AI systems that your content is current and maintained.

Ready to Rethink Your Visibility Strategy?

These tactics aren’t just theoretical, they’re practical steps brands can take today to stay visible in tomorrow’s search landscape. At ClerksWell, we’re actively exploring how generative AI is reshaping digital discovery, and how businesses can adapt.

Whether you’re curious about how your content performs in AI-generated answers or want to future-proof your digital strategy, we would love to hear from you. Let’s explore what GEO could mean for your brand.

Up Next: We’ll explore the regulatory landscape around AI, and what it means for trust, attribution, and the future of digital discovery.

Stay tuned.