Automotive | Umbraco Upgrade & Digital Transformation
Transforming a legacy website into a luxury digital experience. Mayfair Prestige UK is a specialist retailer of premium and performance vehicles, known for sourcing exceptional cars for discerning clients across the UK and internationally. Their reputation had been built on quality, expertise and service, but their digital experience no longer reflected the standard of the brand. As customer expectations evolved and their website became increasingly difficult to manage, Mayfair Prestige partnered with ClerksWell to modernise both the platform and the user experience.
As a luxury property specialist in London, Mayfair Prestige requires a polished, accessible digital presence that reflects the quality of its portfolio and supports clients at every stage of their journey.
102% increase
In mobile performance scores.
48% increase
In desktop performance scores.
95% score achieved
Across accessibility, best practice and platform health.
6-week delivery
From planning to launch.
Today, Mayfair Prestige has a digital experience worthy of its name. The site is fast, elegant, intuitive and entirely in their control. It supports how they work, showcases their vehicles beautifully and creates the right first impression for clients expecting excellence.
This is what a modern, luxury digital experience should feel like. And we’re proud to have built it with them.
The existing website was running on an outdated version of Umbraco and had become increasingly restrictive. Updating content required developer involvement, slowing marketing activity and limiting the team's ability to react quickly to new stock, campaigns and opportunities.
Performance scores had also fallen below expectations, creating friction for prospective buyers and failing to deliver the premium digital experience customers associated with the brand.
Rather than perform a simple platform upgrade, ClerksWell rebuilt the entire website on Umbraco v17.
The project focused on three core objectives:
Deliver a significantly improved CMS experience
Modernise the visual design
Increase technical performance and stability
We introduced a fully component-based architecture, giving the internal team complete flexibility over page layouts, content updates and campaign management without requiring developer support.
Alongside CMS improvements, the user interface was refreshed to better reflect the luxury nature of the brand while performance optimisation was embedded throughout the build process.
The transformation delivered a website that finally matched the quality of the Mayfair Prestige brand.
The internal team gained complete control over content management, dramatically reducing reliance on developers and accelerating publishing cycles. Customers now benefit from a faster, more intuitive browsing experience across all devices, while the platform provides the business with a scalable foundation for future growth.
Impact for everyone
“We’ve been using Umbraco for five or six years, but until recently we were stuck on an old version with much of the functionality hardcoded. It limited what we could do and made even simple updates feel cumbersome. Working with the ClerksWell team has completely transformed our CMS experience. They rebuilt our site on modern Umbraco, made the platform intuitive and dramatically improved performance. We had no idea it was even possible to rebuild an entire website so quickly or that making updates could take minutes instead of days when you have thr right partner and the right platform. We’ve genuinely fallen back in love with Umbraco and that’s entirely thanks to ClerksWell. Their expertise, guidance and execution have changed the way we manage our digital presence.”
