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JLA 3
Journey Latin America

Membership Organisations | Sitecore build and personalisation

Journey Latin America are the UK's leading specialists in travel to Latin America, with nearly 40 years of experience.

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The Challenge

Journey Latin America needed a visually stunning and editorially sharp website to do justice to the luxurious holidays they offer to some of the most beautiful places in Latin America. Ideas, itineraries and inspiring pictures covering 24 countries required thousands of pages of content to go on the site.

 

Some of the challenges included presenting a fresh look and a great UK for complex products, and engaging with customers at a personal level rather than simply selling packaged deals. Further key requirements included ease of editing and the increase of online conversions.

The Approach

The solution selected was Sitecore 7, perfect for such a content heavy site due to its ability to handle millions of content items while sustaining high performance. The new Sitecore solution also allows for personalisation, providing users with fresh content, up to date prices and new helpful features that aide their holiday planning and booking.

The Impact

The new website has a simple, friendly and easy to use interface, with a clean UX that directs users to their perfect holiday. Since the launch, there has been no requirement at JLA for a web manager as everyone is now able to make changes on the website. Staff can upload images, change prices, add hotel bookings and new pages when required.

 

Apart from the spectacular imagery and UX, the website's most innovative features is its user-friendly and instant online quote tool. Having an E-Commerce enabled site allows customers to select their chosen date of travel and book the trip online in three simple steps. Every user feels welcome, and they can use the site quickly and easily. 

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