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ASA 69
Advertising Standards Authority (ASA)

Simplifying access to guidance, regulation and industry resources | Sitecore web re-brand

The Advertising Standards Authority (ASA) is the UK's independent regulator of advertising across all media. Alongside CAP and Copy Advice, it plays a critical role in maintaining trust and confidence in advertising standards throughout the UK. As the organisation approached its 50th anniversary, ASA needed its digital presence to reflect a modern brand, simplify access to guidance and rulings, and improve the way users navigated content across multiple websites.

ASA 69

The Challenge

ASA's digital ecosystem was spread across three separate websites, creating a fragmented user experience and making it difficult for visitors to access the information they needed.

Navigation was complex, content discovery was inconsistent and key services were not receiving the visibility they deserved. The organisation also wanted to introduce a new information architecture that better reflected the relationship between ASA, CAP and Copy Advice, while aligning with a refreshed visual identity on their Sitecore CMS.

The Approach

ClerksWell partnered with ASA to redesign and restructure the organisation's digital estate using Sitecore.

Following stakeholder workshops and information architecture reviews, we developed a new navigation model, improved content hierarchy and created a modern user interface aligned to ASA's new brand identity.

The project included:

  • New information architecture

  • Reworked navigation

  • Mobile-optimised design

  • Improved content signposting

  • Enhanced search journeys

  • Integration across ASA, CAP and Copy Advice services

The Impact

The transformation delivered a significantly more intuitive digital experience, making it easier for users to access advertising guidance, rulings and support services.

The new structure created a scalable foundation for future growth while improving content governance and simplifying website management for internal teams.

Industry Perspective

“The EasyShare Solution allowed us to unlock the full potential of our SharePoint intranet. The simple and extensive menu of social, communication and collaboration features meant we could have a feature-rich ad engaging SharePoint intranet easily and without the need to become SharePoint experts”

Lyndsay Taffe

Director of Communications, ASA

Related Work

Further examples of how we’ve delivered similar outcomes for other organisations.

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