Design and Optimisation
Our UX, UI, Testing and CRO services
As well as offering high quality content and looking fabulous, any successful website must be easy, intuitive and enjoyable to use for everyone. This is where User Experience and Information Architecture come in.
ClerksWell's efforts have led to a 40% increase in members hosted on our systems. Their team goes above and beyond to witness our success through long-term engagement.
Neil Robinson | Digital Marketing Executive at Baker Tilly International
UX and IA
Here at ClerksWell, we put our clients and their customers at the heart of our work, creating truly user-centric experiences. The digital solutions we create are based on consumer needs as well as our client's business goals, helping to increase sales, on-site engagement, and business performance.
Our UX consultants translate your requirements into a unique Wireframe Prototype that clearly establishes the Information Architecture, content types and overall User Experience. This is user tested with representatives from your target audiences, and can also be done with individual new components.
UI Design
ClerksWell not only excel in the technology side of things, but also creative.
We can help bring the visual side of your website to life, representing your brand and a unique look and feel whilst maintaining accessibility standards. Our designers can integrate with your team or work independently, and always they work alongside our development team to ensure seamless and accurate implementation.
Our in-house UX expert, Salvo Profita, discussed all things UX and how to create the most engaging website for your organisation.
User Research and Testing
A key aspect of our design and optimisation process is user research and testing, where we test a new website or features on a cohort of a clients key users.
Once tested, their improvements are implemented in a prototype and tested once again.
This research can serve to test one certain feature, or a whole website, and informs a roadmap of future work to be implemented. The user testing is supplemented by research of a client's closest competitors, ensuring that improvements are relevant and useful.
Data and CRO
Data can be a real guiding factor in optimising a web solution. At ClerksWell, we offer setup of Google Analytics and an audit of existing GA. We also lean on the Optimizely Experimentation platform to provide easy-to-use CRO functionality.
We are experienced in conversion rate optimisation (CRO), providing CRO strategy and a CRO Testing Program. We offer guidance on tool selection and the best ways to convert users to complete the required action.
