We solve business problems and build for the future with services spanning business advisory, customer experience, technology, and analytics.
Customer experience is now among the top consideration for online competition and our clients count targeting and personalisation among their top digital-related priorities - more than any other area including social media, mobile optimisation and search engine marketing. We can help you to:
Understand your audience
Start by learning as much as you can about your audience in order to create a relevant experience. Undertake a strategic review of the business from all levels to create personas to define, design and develop your digital customer experience in line with what is needed. We can help you plan a web site that’s clean, simple, easy to use, but most of all relevant. Getting it right will deliver an increase in page views, increase in visitor numbers and a fall in bounce rates.
Get started with personalisation
We speak to so many clients who don’t really know where to start with personalisation. Personalisation offers huge potential in terms of developing a better understanding of your customers’ behaviour, but also for generating increased loyalty for your brand. Our team can help you develop a strategy that suits your ambitions, resources and budget.
Optimising your site
If you have a very content heavy website, you might not know what content is and isn’t working. A good way to address this is through insights into visitors’ behaviour. We use something called engagement value to gather data on the activities of visitors and the value of each individual interaction. This gives our clients a qualitative and quantitative overview of the value of every part of their site.
Some of the outcomes include:
Increase in time on site
Increase in repeat visits
Increase in page views
Increase in email enquiries
Reduced bounce rate
A greater number of leads