CIPD asked us to create a visual identity for HR-inform, its new premium HR service. Our challenge was to develop a unique product personality for a vast online resource and allow HR practitioners to keep up to date with the latest industry developments in order to implement key changes easily and effectively.
“HR-inform offers reliable information that is easy to access and easy to apply – it will make everyday working life easier for busy HR professionals. [ClerksWell] have shown us that they fully understand our business objectives and our audiences’ needs. We are delighted with the creative output of our digital agency and partner.”
CIPD Publishing Manager, CIPD
ClerksWell pioneered an up-to-the-minute product personality complete with a user-centred interface. Among its many features, the design includes an intuitive navigation and an ‘office friendly’ video player that defaults to subtitles with sound switched off. ClerksWell also designed email communication as an accompaniment to the website, providing users with regular alert notifications and enabling members access to account information.
The HR-inform website has a sense of quality and professionalism on a par with the CIPD’s reputation as the UK’s leading professional body for personnel and development.