Discovery focuses on gathering insight and knowledge. By establishing a clear picture of the business and user needs we ensure user-centricity and measurables KPI’s are established from the offset. In this phase, we aim to be as collaborative as possible and encourage involvement from our clients.
During the discovery phase, we host a series of Kick-Off Meetings these help us to understand your business as well as the team involved in the project.
We hold one or two half-day group workshops as well as a short series of one-to-one interviews to not only help us map out user journeys based on personas but also clarify business goals, content strategy and feature listing.
After the workshops and one-to-one interviews, we share our findings in a report and present the most significant insights, opportunities, risks, and limitations.
We complete the discovery phase with internal and external user-based testing. Using a design prototype, we give test participants tasks and ask questions throughout the test. We then collect feedback which informs if and how the deliverables from the delivery phase need further work.
The goal of this phase is a clear definition of the digital product we will create, identifying the risks to address, suggested timescales and an expectation of the business and user value to be created.