Information Architecture

Having a well thought out and clearly structured Information Architecture is crucial to any projects’ success. Our IA consultant will work closely with you to review your current information architecture and understand your requirements. Through a series of workshops, we work closely with our clients to advise and support on how best to apply the requirements and make suitable changes within the IA.  

Along with reviewing the IA we also work closely on the current content as this supports the direction of the IA and at the same time would allow us to assess the best migration approach if needed.   

With content playing a vital role in increasing sales and ROI it is our job to make sure that it is optimised for Search Engines. To boost webpage search rankings ClerksWell helps our clients by optimising their Information Architecture. When designing any IA, we continuously consult Google Analytics, CMS analytics and the page content to identify which pages should contain the main messaging. We will structure the website content aiming for shorter addresses and a more prominent position on the website navigation. This ensures that the most relevant, latest and important content is easy to find.