Information Architecture

Having a well thought out and clearly structured Information Architecture is crucial to any projects success. Our IA consultant will work closely with you to review your current information architecture and understand your requirements. Through a series of workshops, we work closely with our clients to advise and support on how best to apply the requirements and make suitable changes within the IA.  

Along with reviewing the IA we also work closely on the current content as this supports the direction of the IA and at the same time would allow us to assess the best migration approach if needed.   

With content playing a vital rolin increasing sales and ROI it is our job to make sure that it is optimised for Search EnginesTo boost webpage search rankings ClerksWell helps our clients by optimising their Information Architecture. When designing any IA, we continuously consulGoogle Analytics, CMS analytics and the page content to identify which pages should contain the main messaging. We will structure the website content aiming for shorter addresses and a more prominent position on the website navigation. This ensures that the most relevant, latest and important content is easy to find. 

Related Work.

Journey Latin America

Journey Latin America 

The new ‘personalised content’ feature allows JLA to make their visitors’ web experience less impersonal and more warm and friendly, by suggesting options based on personal browsing behaviour.

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Christie's Education

Christie's Education

we have worked with The Pensions Regulator for a long time, click here to read more about our work with them 

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Natural World Safari

Natural World Safari 

Their new Sitecore website led to increased traffic, page visits and engagement.

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The new web design has been a huge leap forward and presents Christie's Education in a beautiful and functional way
Amy Smith
Director, Christie's Education