Being able to comprehend large quantities of data is crucial to any business’s success.
Large amounts of data and statistics can often leave business confused and failing to draw any meaningful conclusions. Here at ClerksWell, we are led by analytics and metrics to determine how well our clients’ sites are performing and what we can do to improve their website. We use the best-of-breed Google Analytics, Google Tag Manager, and tools like Hotjar to monitor traffic, referrals, and user data on our client’s websites. We carefully examine this data to reveal any patterns and draw actionable insights, which are then used to improve our client’s websites.
Our digital analytics review may include (but is not limited to):
- Personalised dashboard: Based on key performance indicators, we create a personalised Google Analytics dashboard for our clients based on the agreed measurables alongside standard best-practice metrics. This allows us to identify risks as well as any new opportunities for growth and improvement, which are all linked back to your goals and objectives.
- Audience analytics: we identify the main sectors and demographics visiting your website, and analyse their behaviour, which can be used to increase engagement and conversion rates.
- Channel performance analysis: We identify which channels are most effective at driving traffic to your website and which aren’t performing well. From this data, you’ll be able to address key challenges and utilise your most successful channels.
We get results. For one of our long-term clients, we set up a conversion for whenever a user was directed to a specific page and every week, we tracked these conversions and reported back on the success of the conversion campaign. A combination of Power BI and Google Analytics were used to display this data to the client in a digestible format. By making tweaks to the journey based on analytics, we were able to increase the conversion to an average of 70,000 per month, 30,000 over their goal.