Aviva are the UK's largest insurance company with over 15 million customers in the UK. They offer insurance and savings products to help you protect the important things in life.
Aviva's Engagement Network
The Internal Communications team commissioned us to enhance the new intranet so users interacted better and valued it more. ClerksWell needed to make a fast but insightful assessment, then recommend strategic, effective and practical changes.
We developed an engagement framework that would inspire end users and fully exploit Microsoft Office 365 functionality. We defined and assessed business requirements, audience understanding, and technical opportunities and developed a framework that acknowledged the complexity of user needs,and was useful and engaging. We also helped define the range of metrics and qualitative data they could collect to inform future enhancements.
Aviva Marketing Hub
Aviva's goal is to become the most recommended insurer. In order to achieve this, the organisation required an insightful and commercially focused marketing organisation. The Marketing Capability programme was set up to coach best practice approaches, tools and case studies across key regions.
ClerksWell developed a new site collection in Aviva’s Microsoft Office 365 intranet. Following a workshop to clarify Aviva’s requirements ClerksWell first produced wireframes to establish how the site features and content would be structured. ClerksWell built specific page templates, an events calendar, promotional videos and the ability to filter events by location, name and capability.
The central digital hub is an engaging, user friendly one stop shop for marketeers professional development. It showcases real examples of the tools and approaches that have worked within Aviva. Aisha Walker, Marketing Capability Manager, commented
‘ClerksWell have been professional, flexible and enthusiastic throughout the project. I felt like they “got” what I was trying to achieve with the site and they have felt like an extension of this team. They have been very responsive to queries and turnaround times have been very quick. In cases where there are known IT issues, the ClerksWell team have taken the pain away from me, liaising directly with the IT and Aviva World teams. The project management is the best I’ve seen at any agency so far.’