PersonalisationCrafting a personalised user experience for your consumers is achievable and will help you to win, retain and engage customers.
Website personalisation lets you deliver your customer experience and marketing strategy seamlessly to your defined audiences making the experiences relevant, timely and connected. It helps you to convert prospects and build long-term relationships with your customers.
Our technology allows you to get to know your customer base by providing you with a complete view of your customers’ experiences. You will be able to see every interaction with every content element across channels and build a rich picture of what your visitors want and need. Mapping your customer journeys from start to finish and enhancing their experience in real time. Customer experience management helps to de-mystify measurement and identifies key metrics allowing you to leverage data insights to enhance your customer experience.
We use Sitecore’s Web Content Management System which scales to accommodate your customer data, allowing us to deliver unique personalized experiences. At any point we can look at an individual customer’s Experience Profile, seeing the complete picture. Knowing the customer base helps us create rationalised personas by identifying points of commonality and allows us to drive highly targeted content / products to relevant audiences which in turn helps increase conversion.
Knowing your customers improves conversion rates, knowing your customers means:
- Having a single view of your customer with all your data in one place
- Measuring every customer interaction across all channels
- Increasing your conversion rates by improved retention and making content relevant to what users need