Long acknowledged as the leaderboard for competing technologies, Gartner’s Magic Quadrant is a useful tool for evaluating product choice. This week Gartner revealed its brand new Digital Experience Platforms Magic Quadrant, which replaces the old Horizontal Portals.
Gartner defines a digital experience platform (DXP), “as an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile and other digital experiences.” The new DXP classification recognises that portals are becoming more wide-ranging in what they deliver, in part due to the complex requirements of digital transformation.
The big news for Clerkswell clients is that the new Digital Experience Platforms Magic Quadrant puts Sitecore firmly in the Leader section of quadrant. The Leader section represents vendors that show both exceptional ability to execute and completeness of vision. A vendor in the Leaders quadrant has the market share, credibility, and marketing & sales capabilities needed to drive the acceptance of new technologies. These vendors demonstrate a clear understanding of market needs, they are innovators and thought leaders, and they have well-articulated plans that customers and prospects can use when designing their infrastructures and strategies. In addition, they have a presence in the five major geographical regions, consistent financial performance, and broad platform support.
Sitecore believe that their success is founded on an integrated software platform that:
- Engages audiences across a multitude of device types;
- Provides contextualised information about each visitor; and
- Supports seamless omnichannel experiences.
This kind of magic accolade is not new to Sitecore as they have been placed in the Leader quadrant in the enterprise Website Content Management (WCM) Magic Quadrant for the past eight years.
ClerksWell is a Sitecore Gold Partner and has recently delivered digital experience projects on the Sitecore platform to Smart Energy GB, The Pensions Regulator and the Pension Protection Fund (PPF).
If you’d like to hear more about how a leading digital experience platform can enhance your digital marketing and engagement strategy, speak to one of our Sitecore MVPs today at email@example.com or call +44 (0)20 7689 8800 to start the conversation.