Deliver your customer experience strategy
Sitecore have always focussed on providing marketers with a platform which lets them create great experiences for their customers.
With Sitecore 8 experience has come to the fore once again. So what do we mean by this? In short Experience equals personalisation and big data. Your customer experience strategy should be about creating the perfect personalised experience across multiple touch-points and this has been integral to the Sitecore platform since its inception. Thanks to Sitecore’s investment in Big Data these personalised experiences can happen on any channel and most importantly in real time.
Sitecore have invested a lot in Big Data with the Sitecore Experience Database (XDB) this means that businesses can store and analyse billions of visits and most vitally apply this knowledge in the creation of personalised experiences.
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